Why is it that we cannot seem to just let something be cool? Why must we hype it to death with an awful name? Are we that desperate as people to latch onto anything that seems like the next fad? Are there that few cool things out there? Why can we not learn from the dot.com days or the bust days that there is a happy medium somewhere in there that is sustainable. How do I know things are out of control? When there are webcasts and summits hyping your humble efforts in the world, that is when. Can we not just have a little rational exuberance before the whole thing comes tumbling down on us from unmet expectations?

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