Dylan Schiemann

I was recently thinking out loud that Google should punish web sites with markup that are not well-formed, invalid, and/or excessive in their use of presentational markup. Then it occurred to me that, in fact, they already do (excluding really large, popular web sites). They just don’t explicitly say that they do. Instead, what they do is reward sites with great markup. If they came out an explicitly said that they would reduce the rank of badly developed web sites, they could effect a lot of change amongst web developers.